Edwin Danze

NBS Head of Digital
2.00 - 4.00 PM Workshop

Thursday 3rd Dec

Crafting Digital News Campaigns: Social Media for Journalists and Basic Visualization Tools

In our 21st century digital world, social media is not only used to enhance communication, but is also increasingly becoming the primary source of news for people around the globe. Social media cuts across borders, easily connecting people from different backgrounds and places around shared themes and interests. But on social media where attention spans are fleeting, it is critical for journalists to know how to attract immediate interest and “shareability” on their stories or news updates. Journalists should also know how to avoid creating or spreading “fake news” in an era when news is often broken on social media. This session will empower students with basic knowledge of different social media platforms (including Facebook, Twitter, and Instagram) and strategies for publishing both breaking news updates and attracting attention to longer-term stories on the various platforms. The session will equip participants with top tools and resources to learn how to use social media to amplify their work along with examples of successful social media campaigns. Attendees will also learn the basics of various visualization tools for social media, such as Canva and Crello.