Ibrahim Bbossa

Head of Public and International Relations Uganda Communications Commission

Ibrahim Bbossa is the Head Public and International Relations at the Uganda Communications Commission, the Communications Regulator in Uganda. He has been at the Commission for Eight years now, and before this appointment, he headed the Consumer Affairs division of the Commission spearheading Consumer protection and empowerment.

He’s an experienced marketing professional and a member of the Charted Institute of Marketing in the United Kingdom. In addition to a Masters in Communications Management (University of Rwanda), Ibrahim holds a Bachelor’s Degree in Business Studies from the Islamic University in Uganda, and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing studying at the London School of Marketing.

Assignments in consumer protection, education and empowerment have exposed him to intricate aspects of telecommunications, broadcasting and audio-visual content, and enabling him to contribute to the enhancement of regulatory tools in complaints handling and redress mechanisms in the communications sector.  Recently he is focusing on concerns around Media Freedom and Freedom of Express.

11.00 - 12.30 PM Panel Discussion


Keeping Journalism Alive! Flattening the Curve of Mis(dis)information and mis(dis)trust through journalism, fact checking and media literacy

During the Covid-19 ‘infodemic,’ a mass of information, misinformation and disinformation has circulated in our media spaces, sometimes with dangerous impacts. What impacts has this mis/disinformation had in the public? How have journalists dealt with the rise in mis/disinformation in a time when credible and accurate information is most needed? What is the role of fact checking, and how effective have various fact checking platforms been? What is the role of media literacy, and are there examples of various media literacy capacity building programs that have made a difference?