On First Day
Pre-conference shows and discussions in the MCI studio broadcasted live on MCI Facebook and YouTube
Media Viability and New Revenue Business Models to Keep Journalism Alive
One of the most affected sectors by the Covid-19 economic crisis was the media. When lockdowns hit, media houses lost their major sources of revenue - advertising and subscribers - and many closed, laid off staff or cut salaries. This was just the latest blow to the industry, which has suffered with declining sales and revenues for years. In such an environment, how can the media and journalists remain viable to continue their important work of informing the public? Which models are working in Uganda, Africa and internationally to support journalists’ welfare and the business of media, and what are their implications on content and ethics? This session will explore new media revenue generation models, innovations and strategies that are being explored in Uganda and abroad to help the media remain viable. It will also look at new challenges and opportunities to media viability being afforded by the Covid-19 crisis and the world going online.
Follow-up discussions in the MCI studio broadcasted live
Flavia K Tumusiime
Skills building workshop session for students: Public Relations and Personal Branding and Photojournalism
As the COVID-19 pandemic continues to wreak havoc around the globe, we have all come to learn one key lesson, that now more than ever in the history of global crises, communicators are essential in the fight against COVID-19. A lot of communication has focused on how to stop the spread of the virus, with companies strengthening the WHO and government guidelines in containing the virus. However, there is more to this that communication and public relations professionals should be focusing on right now in the days of COVID-19. Can your communication and PR strategy continue business as usual or do you need to change game? What PR strategies should we be investing in? How are companies preparing and communicating life after COVID19? In an uncertain and viral landscape, any wrong turn can hurt your reputation, as journalists and people on social media are following any public relations mistakes and scandals. It is also important to reflect on how brands continue to build and exist in a pandemic. How can we build brand resilience in times of COVID-19? How should people remember your brand after COVID-19? How can your brand bounce back after a crisis? Can you pivot your brand to help now?
On Second Day
Keeping Journalism Alive! Flattening the Curve of Mis(dis)information and mis(dis)trust through journalism, fact checking and media literacy
During the Covid-19 ‘infodemic,’ a mass of information, misinformation and disinformation has circulated in our media spaces, sometimes with dangerous impacts. What impacts has this mis/disinformation had in the public? How have journalists dealt with the rise in mis/disinformation in a time when credible and accurate information is most needed? What is the role of fact checking, and how effective have various fact checking platforms been? What is the role of media literacy, and are there examples of various media literacy capacity building programs that have made a difference?
One-on-one pitching sessions for Media Challenge Fellows with media house recruiters
Skills building workshop session for students: Fighting the Infodemic: Fact Checking Tools and Strategies
During Covid-19, a mass of information, misinformation and disinformation has circulated in our media spaces, sometimes with dangerous impacts. Fact-checking is one way for journalists to combat this so-called ‘infodemic.’ This session will empower young journalists in fact checking tools and strategies to help them combat the rise of “fake news.” Various fact checking tools will be shared, such as image and video verification, social media account analysis, and other online investigative tools and resources. Participants should learn how to apply elements of fact-checking to their day-to-day reporting as journalists
On Third Day
Keeping Journalism Alive: Effective, Ethical and Solutions-based Reporting on the pandemic in a time of elections